01
Brand Campaign Direction
Building visual concepts and motion systems around a clear brand message.

14 years in motion & visual storytelling
Motion Designer · Creative Lead
Hello, I’m Ean Joo — a motion designer and creative lead based in Seoul. I shape brand stories across IMC campaigns, digital content and AI-generated films, balancing strategy with craft to make every message clearer and more memorable.
01 — Core capabilities
01
Building visual concepts and motion systems around a clear brand message.
02
Leading integrated campaigns and AI-assisted content from planning through production.
03
Managing schedules, quality and creative decisions while keeping teams moving together.
04
Connecting clients, planners, AEs, designers and external partners throughout the process.
02 — Selected experience
2023.04 — Present
Team Lead
Leads annual IMC and AI content production, from brand-message architecture and concept development to visual direction, quality control and team operations.
2021.10 — 2023.03
Team Lead
Planned and produced launch films, product videos and social short-form content for global beauty and lifestyle brands.
2019.12 — 2021.05
Deputy General Manager
Developed pitch ideas, proposal animatics and concept films for competitive brand campaigns through the company’s transition.
2018.05 — 2019.03
Motion & Content Lead
Created performance visuals, music videos, social content and corporate promotional films.
2013 — 2017
Motion Designer · Selected periods
Produced T-commerce broadcast graphics, promotional films and title packages, including work for W Shopping and Samsung.
2010 — 2013
Design & Motion
Built foundations across art direction, set and prop design, visual production and motion graphics at NANDA ART, The Lens Company and TL Company.
03 — Practice